Competitive advantage

The competitive advantage your Intellectual Property Right has is often only realised once it is in use via a product or service. However, there are various indicators that investors use to gauge this, including, but not limited to:

• Depth of Research - know-how can be as valuable as a patent. Being able to demonstrate that you have years of research experience in your field under your belt is often seen as a competitive advantage.
• Is your technology the only way of solving a problem or is it an alternative method for addressing a problem?
• Does your technology have multiple applications (often called a Platform Technology)? Can it be used to solve one problem or many?
• What is your Unique Selling Point (USP)? What makes your product different to others on the market? What advantages does your technology offer?